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Altitude 2020: The 4 Biggest Product Announcements


November 5, 2020

4 minute read

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Can you believe that it’s been two weeks since we wrapped up Altitude 2020? Yeah, neither can we.

Whether you were able to join us or not, there’s a lot to digest from the five days that we (virtually) spent together, especially when it comes to the product. Of course, we announced Discover, which is a big deal for several reasons. But it wasn’t the only product announcement we made—and each one is worth revisiting (at least) one more time.

If you want to read about each announcement in chronological order, you can check out our daily recap posts from the event. But if you’d rather get them all in one place, here are just four of the biggest product announcements from Altitude 2020.

We’ll go over some of the high-level details of each update here, but if you really want to get into the nitty-gritty, head on over to watch all of the Altitude 2020 sessions on demand.

Introducing BetterCloud Discover

As SaaS adoption and consumption skyrockets, it’s critical for IT departments to have full visibility into their cloud-based environments. Based on what we learned from our 2020 State of SaaSOps report, lack of visibility is just one of three major challenges that IT admins face in an increasingly cloud-driven world.

Here are just a few wake-up calls our chief product officer Jim Brennan shared before announcing Discover.

  • 30% of spend on SaaS applications is wasted due to lack of use or redundant apps.
  • 74% of IT professionals spend a full day per work week manually managing their SaaS environments.
  • More than 50% of data breaches are caused by a current employee or contractor.

So, what’s next? Peter Bilali took us through a thorough product demo, which you can check out here. In the meantime, take a look at the dashboard below. For such a clean-looking dashboard, Discover packs a huge punch.


Discover gives IT admins full visibility to their SaaS environments through SSO activity, BetterCloud integration, and Oauth app discovery. Additionally, Discover makes it easy to identify unused and redundant applications that can be deprovisioned. Plus, it will report on risky third-party applications that need your attention.

For a slightly deeper dive into how Discover works, check out our Day 2 recap. But seriously, Bilali gets into the weeds in his keynote—and it’s worth carving some time out to watch.

Integrations with Azure AD, Google Shared Drives, and Workday

BetterCloud currently offers over 60 integrations and over 900 actions and alerts. And on the third day of Altitude 2020, Brennan announced that those integrations were just the beginning.

To support apps across a full SaaS stack, BetterCloud is focusing on three categories of apps: Identity, Productivity, and HRIS. To that end, we announced some critical new integrations, some of which many of you have been asking for:

  • Our new Azure AD integration will be available in Q4 of this year.
  • BetterCloud will support Google Shared Drives. This is currently in beta and will be widely available by Q1 2021.
  • We’ll begin supporting Workday by the beginning of next year.

While these integrations are coming soon, keep an eye out for enhancements to current integrations with Zoom, Workspace One, and ServiceNow.

A stronger and more efficient automation engine

It’s no secret that IT can revolutionize the digital workplace with automation. Now, BetterCloud’s automation engine is even more equipped to help you reduce monotonous tasks and create great user experiences.

Michael Marks, Director of Product Management at BetterCloud, announced three upgrades to our existing product tools, including:

  • Workflow templates. These templates are based on best practices based on analysis of millions of workflows run on the platform, interviews with customers, and feedback from our Expert Advisory Group.
  • OR conditions. The new OR conditions signal the end of duplicate workflows around onboarding, least privilege access, and group settings.
  • Custom Triggers. Rejoice! Custom Triggers enable you to kick off a workflow in any application you’d like.

A brand new (and much improved) User 360 view

Last year, we promised you a new User 360 view. This year, we announced that it’s coming.


As you’ve probably guessed, there’s a lot going on here. Let’s take a brief look at everything you’ll see in the new User 360 view.

  • Personal information: This includes each user’s name, job title, email address, and location, among other demographic information.
  • Applications: Here, you’ll see the apps used by each employee—and more importantly, whether or not those apps are sanctioned by IT.
  • Files: This new card offers new insights about the type of storage each user relies on (internal, public, external) and how that person utilizes the sharing permissions in each platform.

Oh yeah, when we said this was coming soon, we meant it. Our teams are working hard to make User 360 widely available this year.

Here’s one last reminder that you can watch all of the product sessions from Altitude 2020 on demand here. While you’re at it, check out our conversation with Lester Chan, Head of Enterprise Security at Zoom.