How to think about integrations in SaaS management platforms
December 22, 2025
6 minute read
As IT and security teams look to add to their SaaS operations (SaaSOps) stack, it’s important to understand the key role of integrations in SaaS Management Platforms (SMPs), particularly pre-built ones. So, here we discuss why and how to meaningfully compare pre-built integrations in SMPs so you can make the best possible SMP and SaaS operations choices.
Two kinds of integrations
Your enterprise’s efficiently operating SaaS environment takes advantage of two types of integrations. They are:
- Data Integration: Connects data flows between two or more SaaS apps
- Process Integration: Leverages two or more applications for a business process, like user lifecycle management in IT, to complete its task.
Data integrations are usually simpler than process integrations.
Their big challenge here is synchronizing data within timely intervals (like near-real time, hourly, daily) aligned to productivity and SLA needs. A good example of data integrations? Syncing data fields between Salesforce and Marketo.
Meanwhile, process integrations require a triggering SaaS application.
The role of the triggering SaaS app is to call across process boundaries to other SaaS applications. As you can imagine, they can be complex to create, test, and operate.
Why?
Because they support process state, complete actions, and reporting processes, which all may become memory – processor – intensive. So now, compute resources must be considered for the process integrations that complete an automated task.
Good examples of process integration are automated workflows for common IT activities like offboarding users. The triggering SaaS app could be an HR app (like Workday) or an SMP that then offboards a user from all SaaS apps across your company.
As you know, most SaaS apps have APIs that allow SaaS apps to connect for data or process integrations. Enterprises can also use them to write their own custom integrations.
Or in some cases, depending on the platform, availability, and depth of integrations, choosing a platform with the best pre-built integrations may be the optimal option for your IT team.
Now, let’s discuss the value of integrations that come included in platforms.
Benefits of pre-built integrations
As platform ecosystems like Salesforce or BetterCloud evolve, they continue growing inventories of pre-built application integrations. There are lots of benefits to these pre-built application integrations that you can use to automate your IT and business processes.
Pre-built integrations save IT teams time and money.
Quite simply, you save big on IT and developer time because you’re not creating your own integrations from scratch. In addition, they’re already time- and battle-tested, saving you the time and effort you’d have to spend on testing. And as SaaS app APIs change and improve, pre-built integrations are generally maintained, saving you that developer time, too.
Finally, pre-built integrations in SaaS management platforms save you big on IT admin time.
Why? Because you get the benefit of using those integrations faster than if you wrote and perfected them yourself.
Ultimately, pre-built app integrations speed time-to-value and improve agility.
And when it comes to SaaS operations, the faster you put a proven integration to work, the better your security. Why? By enabling faster remediation and consistent offboarding, they reduce exposure windows and data-loss risk. Hence when building your business case, be sure to include these benefits.
Then the next questions are: How does this all apply to SaaS management platforms and other tools for user lifecycle management? What should you consider when trying to compare integrations in SaaS management platforms?
Evaluating integrations includes numbers of apps, actions, and triggering events
So when evaluating SMPs or other platforms that change business operations, you need to keep some things about integrations in mind.
In particular, you need to evaluate:
- Quantity of pre-built integrations
- Depth of those integrations
Look at the number of integrations in SaaS management platforms.
Beyond looking at the number of SaaS app integrations, you need to look at which SaaS app integrations are available in a SaaS management platform. Most vendors will have them for market leading apps like Salesforce, Box, or Slack. After all, these are easy investment choices to make.
But to gauge true commitment to pre-built integrations, you need to look beyond the top 10 SaaS apps. Go for the SMP with the greatest number of pre-built SaaS app integrations. This way you’ll have greater choice to select the most appropriate apps without sacrificing the ability to automate.
In addition, it’s important to consider the growth pace of that number of pre-built SaaS app integrations. Needs for SaaS apps change fast and often, so to be nimble and agile to meet them, your platform vendor needs to stay current with changes.
Examine the depth of integrations (i.e., the actions they can take).
After all, you can’t really solve onboarding by just being able to add a user to an app. Nor can you claim that you can fully automate offboarding by only being able to remove a user from it. After all, fully offboarding a user is a very involved process with many more steps than that.
Looking at the depth of actions available in an integration is critical. Time for an example.
Let’s take JumpCloud, a secure directory-as-a-service (DaaS) app that customers use to authenticate, authorize, and manage users, devices, and applications.
Check out its pre-built integration in the BetterCloud Integration Center. Instead of merely adding or removing a user, IT can take a range of actions for user provisioning, group maintenance, and security policies to include:
- Add User to Group
- Create System Group
- Create User Group
- Delete User
- Delete User’s Public SSH Keys
- Disable System Admin/Sudo Privilege
- Enable System Admin/Sudo Privilege
- Remove User from Group
- Remove User from All Groups
- Reset User’s MFA Token
- Update User’s Profile
- Expire User’s Password
- Reset User’s Password
- Lock User
- Set User’s Title
- Set User’s Department
- Set User’s Location
- Suspend User’s Account
- Restore User’s Account
- Unlock User
Because you can automate actions beyond the simplistic “Create User,” this JumpCloud integration delivers significantly more time and money savings through automation.
In sum, it’s critical to look at the actual actions that integrations allow you to take.
To further maximize value from pre-built integrations in SaaS management platforms, you also need to assess the trigger surface area—how many event types can start a workflow (HRIS changes, IdP status, ITSM tickets, DLP alerts, schedules, webhooks). This is important because it’s the quantity of different ways you can use to kick off automated workflows.
Obviously, the more actions you can take, the more you can automate IT workflows. The greater that automation, the more time and money your teams can save.
Your greatest IT operational efficiencies, therefore, start with taking full advantage of pre-built integrations in SaaS management platforms and other mission-critical SaaS apps.
SMP Integrations checklist
Selecting a SaaS Management Platform (SMP) often comes down to one critical factor: integrations. If your SMP can’t “talk” to your existing tech stack, you’ll never achieve the full visibility needed to eliminate shadow IT or optimize spend.
However, not all integrations are created equal. A “basic” integration might only pull user lists, while a “best-in-class” integration allows for deep usage tracking and automated de-provisioning.
This Comparison Checklist is designed to move your evaluation from “gut feeling” to data-driven decision-making. By using a Weighted Scoring Matrix, you can prioritize the tools that matter most to your specific department—whether that’s deep API hooks into your ERP or broad coverage of your marketing stack.
| Category | Criterion | What to check | Weight (1–5) | SMP A (0–3) | SMP B (0–3) | SMP C (0–3) | Notes / Evidence |
|---|---|---|---|---|---|---|---|
| Breadth | Inventory size | # of pre-built integrations available today | |||||
| Core app coverage | Your top 10 apps (e.g., Google Workspace, Microsoft 365, Slack, Salesforce) | ||||||
| Long-tail coverage | Niche/departmental apps your org uses | ||||||
| Ecosystem connectors | HRIS, IdP, ITSM, SIEM, DLP, EDR availability | ||||||
| Depth of Actions | Provisioning granularity | Create/disable/suspend vs. full deprovision; license control | |||||
| Security actions | MFA reset, session/token revoke, password/SSH key reset | ||||||
| Data & ownership | Transfer ownership, archive/export content, reassignment | ||||||
| Group & role mgmt | Create/update groups, role changes, fine-grained permissions | ||||||
| Read/Write breadth | Both read (discovery) and write (actions) across entities | ||||||
| Trigger Surface | HR-driven | New hire/term/change in HRIS | |||||
| Identity-driven | Status changes in IdP (disable/suspend), SSO events | ||||||
| ITSM-driven | Ticket state changes (e.g., Jira/ServiceNow) | ||||||
| Security-driven | DLP/SIEM/EDR alerts as triggers | ||||||
| Time/webhooks/manual | Schedules, webhooks, manual runs/approvals | ||||||
| Cadence & Maintenance | New connectors velocity | Avg. new integrations per quarter | |||||
| Update responsiveness | Time to support upstream API changes | ||||||
| Backward compatibility | Deprecation policy, migration guides | ||||||
| Reliability | Error handling | Retries, exponential backoff, partial-failure handling | |||||
| Queueing/DLQ | Work queues, dead-letter queues, replay | ||||||
| Rate limits | Throttling awareness, adaptive pacing | ||||||
| SLA/Uptime | Public uptime, incident history, RTO/RPO | ||||||
| Security & Compliance | Auth scopes | Least-privilege OAuth scopes, service accounts | |||||
| Auditability | Action/run logs, immutable audit trails | ||||||
| RBAC & approvals | Granular roles, step/flow approvals | ||||||
| Certifications | SOC 2/ISO 27001; data residency options | ||||||
| Observability & Reporting | Run visibility | Step-level status, timestamps, payload snippets | |||||
| Metrics & alerts | Success/failure rates, SLAs, proactive alerts | ||||||
| Exports | Log export/API, SIEM integrations | ||||||
| Workflow UX | Builder quality | Visual editor, reusable components, templates | |||||
| Logic & scale | Branching, conditions, loops, bulk ops | ||||||
| Versioning | Drafts, testing/sandbox, rollback | ||||||
| Support & Docs | Docs depth | API/connector docs with examples | |||||
| Release notes | Clear changelogs, integration roadmaps | ||||||
| Support SLAs | Response times, escalation, TAM/PS options | ||||||
| Commercials | Pricing model | Per action/run/connector; caps, overage policy | |||||
| Contract flexibility | Term length, usage tiers, growth allowances |
FAQs
Q: What is the technical difference between Data and Process integrations?
A: While both rely on APIs, they serve different operational goals. Data integrations focus on state synchronization between databases (e.g., ensuring a customer’s email address is the same in both Salesforce and Marketo). The primary challenge here is sync latency and data integrity. Process integrations are more complex; they are logic-driven and require a “trigger” application to execute actions across multiple platforms (e.g., an HRIS change triggering a series of API calls to revoke access). Process integrations are more resource-intensive as they must manage state and report on success or failure across boundaries.
Q: Why shouldn’t we just build our own custom integrations via APIs?
A: While custom-coding allows for high specificity, it introduces significant “technical debt.” You become responsible for maintaining the code, handling API versioning updates, and managing the compute resources required to run the scripts. Pre-built integrations offload the maintenance, testing, and security auditing to the platform provider, allowing your senior engineers to focus on higher-value architecture rather than troubleshooting a broken offboarding script.
Q: How do pre-built integrations improve our security posture?
A: Security is often a race against time. The “exposure window”—the time between an employee’s departure and their actual removal from systems—is a high-risk period for data exfiltration. Pre-built integrations provide faster remediation and consistent execution. Because the workflows are battle-tested, you eliminate the risk of human error or “missed steps” in an offboarding checklist, ensuring that access is revoked across the entire SaaS stack instantly.
Q: When evaluating an SMP, why does the “depth” of an integration matter more than the “count”?
A: A high number of integrations can be a vanity metric if those integrations only support basic actions. For example, an integration that only allows you to “Create User” is insufficient for a security professional. A deep integration allows for granular actions such as “Reset MFA Token,” “Remove Public SSH Keys,” or “Expire Password.” True SaaS Operations (SaaSOps) requires the ability to manage the entire lifecycle of a user, not just the entry and exit points.
To learn more about how the 100+ pre-built integrations in BetterCloud’s Integration Center helps you discover, manage, and secure your SaaS environment, request a demo.
