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A toast to automation: How BetterCloud has changed the game

Stephanie Solis

November 25, 2024

3 minute read

A group of people enthusiastically celebrating, each raising a champagne flute in a toast to automation, set against a dark background filled with colorful confetti cascading through the air with the BetterCloud logo in the background.

Just like when you pile your thanksgiving plates with delicious food on Thursday, IT teams have a heaping helping of responsibilities on their plates all year round.

While IT has undeniably undergone a transformation since BetterCloud’s inception, the ever-growing mountain of tasks and requests keeps them constantly on their toes.

This year, as we celebrate our 13th anniversary, we want to do more than just thank our amazing customers. We want to raise a glass to the incredible journey we’ve shared and the impact we’ve made together.

BetterCloud: A timeline of innovation

As we reflect on our journey, we’re grateful for the milestones we’ve achieved together:


  • 2012: We secured our first round of funding, fueling the fire of innovation.

  • 2013: We welcomed our first paying customer, marking a pivotal moment in our growth. See the moment.

  • 2014: We hosted our first customer summit, Altitude, fostering a strong sense of community.
BetterCloud's very first customer summit in 2014

  • 2014: We hosted our first customer summit, Altitude, fostering a strong sense of community.
BetterCloud launched BetterIT, an online community for IT professionals to connect.

  • 2016: We unveiled our new multi-SaaS platform, expanding our reach and capabilities.
BetterCloud unveils the first multi-SaaS platform

  • 2019: The Integration Center went live, streamlining workflows and boosting efficiency.
The BetterCloud integration center in 2019

  • 2020: We established our diversity council, fostering a more inclusive and equitable workplace.

  • 2022: Vista Equity Partners made a strategic investment, fueling our continued growth.

  • 2023: We opened our doors in Mexico City, our first international office.
BetterClouders cutting the ribbon for the first international office in Mexico City

  • 2024: We further expanded our offerings through the acquisitions of G2 Track and Tricent.

A harvest of impact

BetterCloud has been a steadfast companion to IT teams, automating routine tasks and empowering them to focus on strategic initiatives. By streamlining:

  • User Onboarding and Offboarding: Ensure seamless transitions for new and departing employees.
  • License Management: Optimize software investments and avoid unnecessary costs.
  • Security and Compliance: Safeguard sensitive data and maintain regulatory compliance.

We’ve helped organizations of all sizes reap the benefits of a more efficient, secure, and compliant IT environment.

A toast to the future

This Thanksgiving, as you raise a glass to loved ones and delicious food, here’s to raising another glass to the IT heroes who keep the lights on. BetterCloud is proud to be their partner in this critical mission.

From all of us at BetterCloud, Happy Thanksgiving!