The #1 Killer of Workplace Productivity

Fric·tion - noun - the resistance that one surface or object encounters when moving over another.

In the world of IT, consider two forces - productivity and technology. When they complement each other, it's a beautiful thing. When they are at odds, that’s Friction - when technology, or the lack thereof, actually makes you LESS productive.

Friction takes different shapes, proudly and defiantly casting its dark shadow over productivity, employee retention, and ultimately profitability, while impacting everyone from the CEO to the perky new marketing intern.

And while adopting more technology may help, often one type of friction takes the place of another, leaving IT without a clear solution.

Watch this webinar to learn:

  • The history of friction in the workplace over time, and why it’s never going away
  • How friction changes depending on how your organization adopts new technology (you may be surprised)
  • How to think strategically about reducing friction when considering new technology

Watch the
webinar recording

David Politis

CEO & Founder, BetterCloud

David Politis is the founder and CEO of BetterCloud where he oversees the day to day activities of the company and is responsible for the overall product vision and business strategy. As a pioneer in the cloud services industry, David has vast experience launching and building high growth technology companies and an immense passion for enterprise cloud technology. He has contributed to Mashable, VentureBeat, Forbes, The New York Times, BetaBeat, TechRepublic’s Google in the Enterprise blog, and more.