At the start of 2020, Forrester predicted that 17% of the $13 trillion in B2B spend would flow through marketplaces by 2023. However, as B2B e-commerce continues to boom amid the COVID-19 pandemic, Forrester now believes this could become reality as early as this year.
This is just one of several reasons we are thrilled to announce that BetterCloud is now available on the Google Cloud Marketplace!
Since 73% of B2B buyers say that purchasing through channels such as marketplaces is “very convenient,” it was an easy decision for us to invest in GCP Marketplace availability.
How this benefits you
As many organizations look to reduce vendor overhead and consolidate billing by sourcing multiple products from one place, we are excited to offer our clients an additional procurement option. Additionally, any GCP customer who has a committed spend contract can now apply those funds towards BetterCloud.
BetterCloud has been a Google partner since 2011 and many of our customers leverage Google Workspace and/or GCP. Additionally, our application is already running on GCP. For those reasons, we felt an investment in the GCP Marketplace was a natural fit.
As one of the top cloud providers and a strategic technology partner for many companies, leaders turn to Google to discuss their cloud strategy. To further support these conversations, Google is investing in partnerships with third-party platforms like BetterCloud to help their clients solve technology needs with emerging solutions like SaaS management platforms.
Questions about BetterCloud’s marketplace availability? Interested in moving your licensing to the GCP Marketplace? Please fill out this form and your BetterCloud representative will be in touch!