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Why BetterCloud?

Automate and save with the SaaS management platform market leader

Trusted by IT professionals for 14 years and counting, the world’s first SaaS management platform from market leader BetterCloud gives you the power to efficiently use automation to track apps and spending, build workflows for effortless user lifecycle management, and securely govern your cloud files - all in one easy-to-use platform.

A badge featuring Summer 2025 at the top, the G2 logo beneath it, and Grid Leader prominently displayed in bold text at the center. The design emphasizes achievement and recognition as a leading performer. A gold and white badge labeled Summer 2025 Best Est. ROI Enterprise with a prominent red G2 logo in the top right corner, signifying industry recognition for return on investment in enterprise solutions. A badge featuring the text SUMMER 2025 and Grid Leader Mid-Market, with a G2 logo positioned in the top right corner; the bottom border is highlighted with red and yellow accents. G2 badge displaying the title Fastest Implementation - Small Business with a vibrant orange and white color scheme, labeled for Summer 2025. The badge features the G2 logo and stylized ribbon elements, signifying achievement in efficient onboarding for small businesses. G2 badge displaying the title Grid Leader Enterprise for Summer 2025, featuring a prominent red and orange border along the bottom edge.

The most trusted SaaS operations platform market leader

BetterCloud was placed in over 140 G2 Grid Reports, including SaaS Operations Management, SaaS Spend Management, Data Loss Prevention, User Provisioning and Governance, and Cloud File Security.

Thousands use industry-leading BetterCloud for SaaS lifecycle management. Here’s why:

Advanced automation paired with spend management
BetterCloud goes beyond basic automation by fully automating entire user lifecycle processes, including onboarding, offboarding, and mid-lifecycle changes. Plus our leading edge platform tracks app usage and reports benchmarking metrics, empowering you to optimize SaaS spending. There’s no risky browser extensions and no extra plugins - just pure automation magic to supercharge your IT team productivity.

Deep, award-winning SaaS management experience
As a 2025 Gartner® Magic Quadrant™ Leader, and consistent G2 Grid winner, we’ve been in the SaaS management game a long time, offering the stability and expertise that organizations of all sizes and in all industries need for managing SaaS stack complexity.

Superior Google Workspace management
For Google Workspace users, BetterCloud offers unparalleled visibility and control. You'll gain deep insights into user activity, identify risky configurations, and enforce security policies – all from a single, intuitive console.

Best-in-class security capabilities
BetterCloud includes data loss prevention (DLP) and safeguards against the sharing of sensitive company data with automated IT controls over your organization’s cloud files.

Continuous innovation with unmatched customer support
We listen and understand customers’ evolving SaaS management needs and challenges. This feedback loop fuels our product roadmap, ensuring our platform solves IT’s pain points, and delivers required features, functions, and support.

See what our customers have to say

BetterCloud automation helps IT teams work smarter, not harder.

BetterCloud’s market-leading SaaS management platform is a win-win for IT, end-users, and the business. By automating SaaS management in BetterCloud, 93% of customers report increased productivity across the entire company. 

IT automation reduces repetitive, manual work and saves time and money. Day 1 access to the tools and resources new employees require for the job translates to increased productivity for all employees. Automated SaaS app license usage tracking and reclamation ensures that employees always make the most of expensive licenses.

By automating SaaS management with BetterCloud, IT streamlines processes for both themselves and end-users, making everyone more efficient.

*Source: BetterCloud's SaaS Management Impact Report

Faster Day 1 readiness for new employees:

%

Higher employee time savings (reduced wait times) from automated help desk ticket resolutions:

%

Improvement in visibility:

%

Reduction in the amount of SaaS management work:

%

Gain in overall IT productivity:

%

The BetterCloud Guarantee

3x ROI in 90 days — with the industry’s only platform guarantee.

Integrations

100+ integrations provided out-of-the-box

Get visibility and control over your apps, data, and users roles to ensure that all your compliance and security standards are being met.

Improve business outcomes with BetterCloud

See how thousands of IT teams use our trailblazing SaaS management platform across the SaaS lifecycle. Read how organizations–large and small–enhance visibility, increase efficiency, and reduce security and financial risks within the SaaS environment.

With a strong commitment to automation, FIRST learned how to harness the full potential of Bettercloud and within a few weeks build out the necessary workflows to address recurring pain points within the business.

When Elliot Grossman started at BARK as the Director of IT, he was the only member of the IT team. Being the sole person responsible for all IT tasks, like onboarding, offboarding, and mid-lifecycle changes, was very time consuming.

When Steve Foley, Senior IT Automation Engineer at Seismic, joined the company, the IT function was a team of eight. The small but mighty IT team completed the myriad of tasks they were responsible for manually.