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Friction: The #1 Killer of Workplace Productivity

Fric·tion – noun – the resistance that one surface or object encounters when moving over another.

In the world of IT, consider two forces – productivity and technology. When they complement each other, it’s a beautiful thing. When they are at odds, that’s Friction – when technology, or the lack thereof, actually makes you LESS productive.

Friction takes different shapes, proudly and defiantly casting its dark shadow over productivity, employee retention, and ultimately profitability, while impacting everyone from the CEO to the perky new marketing intern.
And while adopting more technology may help, often one type of friction takes the place of another, leaving IT without a clear solution.

Watch this webinar to learn:

  • The history of friction in the workplace over time, and why it’s never going away
  • How friction changes depending on how your organization adopts new technology (you may be surprised)
  • How to think strategically about reducing friction when considering new technology

David Politis

Founder and CEO, BetterCloud
David Politis is the founder and CEO of BetterCloud, the first-ever SaaS Application Management and Security Platform. David’s entire career has been dedicated to improving the modern workplace through innovative, next-generation cloud (SaaS) technology. His extensive industry experience and thought leadership give him unique foresight into the future of cloud management and security.

Watch the Webinar

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