The Rebirth of Google+

To much of the world, Google+ has been viewed as Google’s attempt at building a competitor to Facebook. Under this assumption, Google+ would be considered a failure. However, those that use Google+ on a daily basis, like myself, have seen it evolve into something completely distinct from other social networks.

With a focus on communities of strangers with shared interests rather than personal details of your close friends, Google+ fosters an educational and collaborative environment that is rare amongst it’s peers. This week, Google released a large redesign of the platform, and from the looks of it, they are honing in on what they do best.

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Collections and Communities are further highlighted in the new Google+. Although you can always search through all the content on the network to find what interests you, Google will also take notice of your interest and make sure that your feed is always filled with things you will be interested in. This new type of logic is a great way for Google+ to combat accusations of it being a “ghost town” when it was first released and had few users and therefore little content.

Google does acknowledge that a constantly full feed can be chaotic, along with the constant barrage of +1 and comment notifications the average user receives. To remedy this, they have made the notifications less intrusive and introduced a lighter, less busy feel to the Google+ interface.

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In my opinion, this revitalization of all the things that make Google+ great combined with a step back from what made people unsure about the platform is a good move for Google. They aren’t building the next Facebook or Twitter. They are building a new kind of network that is centered around leveraging the community at large to discuss what you know about, care about, and want to know more about.

Let me know your thoughts on the new Google+ in the comment section!

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