Skip to content

Find Your Halloween Costume Using This Google Trends Experiment

2 minute read

General Google Apps Green

Boo! Halloween is right around the corner. Do you have your costume yet? Try Frightgeist, a Google Trends experiment that pulls from the top costume searches to tell you which costumes are trending.

  • Head to
  • You can see a list of the trending costumes, either nationally or locally. (It currently pulls from the top 500 costume searches in the United States only.)



  • You can also use the Costume Wizard and adjust the sliders to pick your desired “spookiness” level, “uniqueness” level, and more. The Wizard will spit back a suggested costume based on your input.



  • For what it’s worth, we got:



  • You can also click on the real-time, interactive Costume Map where you can hover over a city and see what the the top costume is there. (Pikachu is trending in Mankato, MN.)



  • It also works in reverse. If you type in a costume, you can see where it’s trending. (Lots of Harry Potters in Fairbanks, Alaska.)



So which costumes are trending in your city, and which costume suggestion did you get? Try it out!

Sign up for our newsletter