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Find Your Halloween Costume Using This Google Trends Experiment

2 minute read

General Google Apps Green

Boo! Halloween is right around the corner. Do you have your costume yet? Try Frightgeist, a Google Trends experiment that pulls from the top costume searches to tell you which costumes are trending.

  • Head to https://frightgeist.withgoogle.com/.
  • You can see a list of the trending costumes, either nationally or locally. (It currently pulls from the top 500 costume searches in the United States only.)

frightgeist-trending-costumes

 

  • You can also use the Costume Wizard and adjust the sliders to pick your desired “spookiness” level, “uniqueness” level, and more. The Wizard will spit back a suggested costume based on your input.

frightgeist-trending-costumes-3

 

  • For what it’s worth, we got:

costume

 

  • You can also click on the real-time, interactive Costume Map where you can hover over a city and see what the the top costume is there. (Pikachu is trending in Mankato, MN.)

screen-shot-2016-10-20-at-12-58-15-pm

 

  • It also works in reverse. If you type in a costume, you can see where it’s trending. (Lots of Harry Potters in Fairbanks, Alaska.)

frightgeist-trending-costumes-4

 

So which costumes are trending in your city, and which costume suggestion did you get? Try it out!

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