What impression does your YouTube channel make to first time visitors? First impressions can often be your only impression and any confusion or uncertainty can drastically affect the return rate of visitors. By customizing your YouTube channel page, you can control that first impression as well as every impression after that.

YouTube channels allow you to choose a trailer video that will display for first time visitors. We recommend an introductory video that gives a bit of explanation of what can be found on the rest of your channel. In addition to this, you can also create a trailer video that displays for return visitors in order to make the ultimate second impression and beyond!

Click here to watch this video on YouTube.