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SaaS Updates Summary of 2016

BetterCloud Monitor

2 minute read

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Can’t stop, won’t stop. 2016 was a big year for SaaS applications; we saw dozens of new features, updates, and products rolled out every day. Below are just a few of the key high-level trends and highlights we saw across SaaS applications this year:

  • Microsoft Teams… Microsoft launched Teams, the new chat-based workspace in Office 365, to take on Slack in the workplace. With built-in access to SharePoint, OneNote, and Skype for Business, it’s meant to give teams instant access to everything they need right in Office 365.
  • …And of course, Slack’s open letter to Microsoft in the New York Times. Who can forget Slack’s bold full-page ad in the The Gray Lady? The letter welcomed their competition into the messaging market with some “friendly advice.”
  • New SMS communication channels. Sure, you can call or email… but what about texting? SaaS apps are expanding their communication channels. Zendesk launched a new native SMS support channel to enable businesses to receive and respond to texts from their customers. Salesforce announced LiveMessage, which lets service reps talk with customers on Messenger, Line, SMS, and WeChat.
  • A new name. In September, Google officially rebranded Google for Work as Google Cloud, and Google Apps for Work as G Suite. Google explained that the new name better reflected its mission “to help people everywhere work and innovate together, so businesses can move faster and go bigger.”

What will 2017 hold in the SaaS world? Stay tuned. We can’t wait to find out.

For yesterday’s SaaS updates (and beyond), click here for our archive.