At its center, Google is a search company, but has made efforts in recent years to expand into other galaxies.



Google Enterprise is comprised mainly of three areas:

Google Apps

First introduced in 2006 as Google Apps for Your Domain – a primitive office suite for small and medium-sized businesses – today, Google Apps is a cost-effective cloud-based suite of productivity, messaging and collaboration software applications. The suite of tools offers functionality similar to that of traditional on-premise systems, but provides for better collaboration, access to information from anywhere, cross-platform accessibility, version-now software and more.

Google Apps encompasses Gmail, Google Drive, Google Calendar, Google Sites, Google+ and others and features four editions, Google Apps for BusinessGoogle Apps for EDUGoogle Apps for Nonprofits and Google Apps for Government, which vary based on price and terms and conditions.

Since its launch, Google Apps has made serious headway in the messaging and collaboration realm. A recent report by Gartner notes that Google is significantly impacting Microsoft’s grip on the enterprise and in general, cloud productivity suites are rapidly gaining in popularity.

Google Cloud Platform

Google Cloud Platform allows businesses and developers to power their own applications and services with the same industry-leading infrastructure that powers Google’s own services. Google Cloud Platform consists of a number of different products that provide Platform as a service (PaaS), Infrastructure as a service (IaaS) and Database as a service (DaaS) solutions for application hosting, workload processing, data storage, data analysis and more.

Google Cloud Platform products include:

    • App Engine – PaaS used for developing and hosting scalable web applications
    • Compute Engine – IaaS used to run large-scale computing workloads in Google’s data centers
    • Cloud Storage – IaaS online file storage web service allowing companies to store data on Google’s cloud infrastructure
    • BigQuery – IaaS allowing companies to perform real-time big data analysis via queries on massive datasets with billions of rows
    • Cloud SQL – DaaS that provides fully-managed SQL databases hosted in Google’s cloud

Google Search Appliance

The Google Search Appliance is a physical device that brings the power of Google Search to an enterprise organization. With Google Search integration, organizations can index documents for intranets, document management systems and more.

Depending on their area of expertise, Resellers help to bring different customers & industries into the google enterprise system.



With the help of Google Apps Resellers, customers of different sizes and industries are ushered from their antiquated legacy systems to the advanced world of Google Enterprise Products.

Google Apps for Business

Whether an organization has 5 employees or 500,000, business customers from all industries have been very enthusiastic about Google Apps. To date, more than 5 million businesses have ‘gone Google.’

Notable customers include:

Google Apps for EDU

Schools are also excellent candidates to move to the new system because of the platform’s massive cost saving benefits – Google offers Google Apps for Education at no cost to educational institutions, clearing the way for hundreds of thousands of schools and millions of students and teachers to embrace the cloud.

While tens of thousands of K – 12 institutions have rapidly embraced Google Apps in place of Microsoft Office products, Google biggest EDU coup to date is the Malaysian Ministry of Education’s decision to go all in with Google Apps. A decision which brought 10 million Malaysian students, teachers and parents to the Google cloud. Malaysia’s move to Google was preceded by the Philippines, which moved to Apps in order to connect 45,000 schools, 200 divisions and 600,000 staff across more than 7,000 islands.

As of September 2012, there were 72 of the United States’ top 100 universities on Google Apps, including 7 of 8 Ivy League institutions.

Schools like Brown UniversityGeorgetown University and Northwestern University are just a sampling of the thousands of institutions of higher learning using the Google Apps platform today.

Google Apps for Government

While schools have arguably been the most enthusiastic and quickest to adopt the Google Apps platform, the suite has made a significant impact in the government sector at federal, state and local levels.

Governments in 45 of 50 American states have gone Google. Some Google Apps for Government customers include:



While some smaller organizations may be able to move to Google Apps on their own, Google Apps Resellers provide technical data migration assistance as well as change management and training to their customers.

Some resellers also offer custom development and integration work and many resell other services outside of Google products, like CRMs and help desk ticketing systems. The Google Apps Reseller Program, currently comprised of over 6,000 Authorized Resellers encompasses Google Apps for Business and Government (in North America), but not Google Apps for Education (which is free). In addition to reselling different versions of Apps, resellers operate on two tracks:

  • SMB: Sell and deploy Google Apps to companies under 500 employees
  • Enterprise: Sell and deploy Google Apps to companies over 500 employees (by invitation only)

Authorized vs Premier


The Authorized Google Apps reseller classification is Google’s most basic and applies to all approved resellers. This distinction is awarded to any applicant who successfully completes the application process and receive approval from Google. To become an Authorized Reseller, apply here.

Once granted Authorized Reseller status, resellers receive:

  • Sales, marketing and deployment training
  • Access to Google Partner Connect, which houses sales and marketing collateral and useful tools and information
  • Access to the Management Console, which allows partners to centrally create, administer and manage all customer accounts, manage ordering across SKUs, view order and invoice history, handle billing and directly manage support cases with customers
  • Branding collateral
  • Discount off the annual list price of Google Apps for Business
  • Channel management: every reseller is assigned a dedicated Google Channel Manager to assist with everything from onboarding to resolving customer issues


Resellers are eligible to receive Premier status once they’ve proven their competency in reselling Google Apps through consistent customer success. While Google does not publish the current number of Premier Resellers, it is believed to be around 700. Requirements for Premier Reseller status differ for SMB and Enterprise candidates.

Premier resellers receive a number of benefits unavailable to Authorized resellers. Benefits include (but are not limited to):

  • Discounted Training and Certification programs
  • Access to NDA product roadmap briefings
  • Early access to new products
  • Lead sharing programs (Enterprise)
  • Invitation to Google Sales Management meetings (Enterprise)
  • Invitation to Partner Advisory Board (Enterprise)

Click here for a full breakdown of the different types of Google Apps Resellers


While Google Apps is a standalone messaging and collaboration suite, some organizations desire even more customizability than the native features of Google Apps. Whether you’re searching for a better way to manage and secure your Google Apps domain or you need a CRM that heavily integrates with Google Apps, you can find what you’re looking for in the Google Apps Marketplace.

Admin Tools

For Google Apps Administrators, Admin Tools might be the most useful products available. Admin Tools offer a variety of different functionalities, from managing bulk directories, sharing contacts throughout an organization and many other administrative and bulk operations. Many Google Apps Admins elect to use an Admin Tool that offers many of these features in one package, rather than implementing several different solutions.

Security and Compliance

When moving to Google Apps, you are changing where data lives and how it’s shared. Therefore, you may need some additional security tools. The Google Apps Marketplace has dozens of excellent applications that offer tools to secure, audit and backup company files, data and user information.

Sales and Marketing

Google Apps can provide for an excellent sales and marketing experience if the proper tools are implemented correctly. A number of Marketplace applications offer extensions of the Google Apps platform to help users create email campaigns, send newsletters to subscriber lists, survey customer bases and much more. Some of our favorite products even give users the ability to automate timely processes.


Productivity applications in the Marketplace offer a wide range of functionality to help your organization perform more efficiently. Because not all Apps fit neatly into a specific category, the Productivity section is described as a “wide range of apps to help get stuff done.” This is one of our favorite sections to explore because you may find that perfect tool that you didn’t even know existed.

Project Management

With Google Apps, organizations can take online collaboration further than they ever have before. The Project Management section offers products that enable your team to work together, more efficiently. If you’re looking for ways to keep your team on the same page, no matter the physical location, we recommend employing a Project Management tool.



Organizations interested in ‘going Google’ should explore every aspect of the migration process. This includes researching Google Apps Resellers with expertise in migrating data from their specific legacy systems, or determining if the migration can be performed in house. Check out migration resources below.

Migration Resources

Google Apps is a constantly evolving platform, and Google products receive hundreds of updates every year, so it’s important to stay up to date with the evolution of the Google Apps platform once your migration is complete. Below you will find some of our favorite resources from around the Google Apps ecosystem.

News and Updates Resources



As the mobile device market grows rapidly, the Android planet has an increasingly important place in Google’s universe. Android, the world’s most widely used smartphone and mobile device operating system, was released in 2007 and quickly became the preferred platform for developers due to its open-source nature. Android was initially financed by Google, then later purchased outright in 2005.


Android separates itself from other mobile device operating systems (like iOS) due to its completely open-source code, leading to exciting opportunities for customization. Through Google Play, the Android app marketplace, users can choose from thousands of applications to customize their experience, as well as download music and other media.

While Android was developed with mobile devices (primarily smartphones) in mind (the OS claimed a market share of 79.3% of all smartphones shipped, according to recent data), the customizable operating system has been modified to fit televisions, digital cameras and more.

Organizations have also begun to adopt Android at a higher rate due to the operating system’s cost saving potential and easy integration with Google Apps. Users have easy access to Gmail, Drive and Calendars, while Google Apps Admins have a number of management tools available at their disposal all from the Android platform.



Google lays claim to the most widely used browser in the world: Google Chrome. First released in beta for Windows in 2008, by 2010 stable versions were available for Windows, OSX and Linux.

The browser, which was revolutionary for providing users with the ability to search directly from the address bar, has a clean user interface, which contrasted heavily with the most popular browsers at the time of its launch.

Chrome has a number of useful features including:



While today, YouTube is one of Google’s best known products, the video platform was actually founded in 2005 by three former PayPal employees and later acquired by Google in 2006 for $1.65 billion.

Though not a native Google product, YouTube is tightly integrated with Google’s core offerings. Gmail, Google+ and YouTube accounts all tie in together, providing a unique experience tailored to the individual user.

While most content on YouTube has been created and uploaded by individuals, organizations have an increasingly strong presence through the Partner Program, which currently has more than one million creators from more than 30 countries.

YouTube isn’t just one of Google’s most popular products, it’s one of the most popular websites in the world. In terms of page views and unique site visitors, YouTube ranks third behind Google and Facebook. YouTube also accounts for a staggering 17.1% of traffic during peak hours and more than 1 billion people visit YouTube every month, watching over 6 billion hours of video.